Tesla Chief Govt Officer Elon Musk stated the electrical automotive maker will dabble in commercials, a serious advertising and marketing departure for the 20-year-old firm.

“We’ll strive slightly promoting and see the way it goes,” Musk stated Tuesday at Tesla’s annual shareholder assembly in Austin. 

Tesla has lengthy prided itself on word-of-mouth amongst its fan base to market its automobiles. It has constructed a formidable model with out paying for conventional promoting on tv, radio or in newspapers or magazines.

Musk has used Twitter, which he now owns, as a advertising and marketing software for Tesla. The social media web site relies on promoting as its major income, one thing newly appointed CEO Linda Yaccarino is anticipated to deal with.