Opinion | Ron DeSantis’s Presidential Marketing campaign Is Not Lifeless But
None of that’s simple, however, with vital backing from Republican donors, it’s doable.
Extra essentially, a presidential candidate wants a private narrative that dovetails along with his political message in a method that candidates for lesser workplaces merely don’t. With out one, they hardly ever succeed. Barack Obama was a groundbreaking African American candidate for a rustic that wanted the audacity of hope. Mr. Trump was the outsider billionaire for a rustic that wanted to be made nice once more.
What’s Mr. DeSantis? He has spent the previous a number of months speaking about his document in Florida greater than about himself, which is admirable in a method, however insurance policies don’t inform a narrative. In the intervening time, the typical Republican is aware of little or nothing about his Yale baseball profession, his army service in the course of the battle on terrorism, his spouse’s battle in opposition to breast most cancers or his life as a really busy father of three younger kids. In a current journey by Iowa, his spouse, Casey, talked in a extra private mode about their life collectively; there must be extra of that.
A lot has been made these days of Mr. DeSantis’s standoffishness. Even when this has been exaggerated, there’s little question that he isn’t a Invoice Clinton-style politician who feeds off folks. For him, retail politics is clearly work, and he must do it. His group now has him staying after occasions, to glad-hand. He’ll must do it wherever he goes, with out exhibiting any boredom or irritation, lest he affirm the concept he lacks a private contact.
He’ll must plant his ft firmly on difficult points in a Republican major: What does he consider the legitimacy of the 2020 election? The place he’s now on entitlement reform? Maybe his worst second within the preannouncement section was his backtracking on a poorly drafted assertion calling the Ukraine battle “a territorial dispute,” which dismayed each G.O.P. supporters and opponents of large-scale assist to Ukraine.
Then, in fact, there’s the large, looming query of how to reply to Mr. Trump’s assaults. Ignoring them, as Mr. DeSantis has principally finished this spring, appears weak; responding dangers taking part in Mr. Trump’s sport. No Republican has but discovered this conundrum, excluding Gov. Brian Kemp of Georgia.