Subsequent week, negotiators will meet in Paris to debate a world plastics treaty. Governments are aiming to agree on a typical strategy by the top of subsequent yr. On this planet of multilateral agreements, this can be a diplomatic dash. Environmental campaigners imagine this could be a game-changing step within the combat in opposition to plastic air pollution.

We don’t have a lot element but, only a broad consensus that one thing should be accomplished. For the reason that Second World Battle, humanity’s dependence on plastics has exploded, particularly in latest many years. The personal sector has largely didn’t take duty for the unintended injury, and regulation has not stored up.

The result’s a plastic waste disaster of exponential proportions. The mass of plastics on our Earth is over double the mass of residing animals–and plastic waste is about to treble by 2060. Globally, solely 9% is efficiently recycled. The remaining is generally incinerated or finally ends up as landfill, or air pollution in our oceans and setting. 

It’s additionally a local weather change drawback: Hydrocarbons are the principle ingredient in virgin plastic, producing emissions the scale of a small nation within the manufacturing stage alone.

We’re solely starting to know the dangerous impacts of plastics on human well being. Over 13,000 chemical compounds are used to create plastic, and plenty of are both recognized to be poisonous or stay untested. The World Wildlife Fund calculates that we’re every consuming as much as one bank card’s value of microplastic each week. Terrifyingly, nano-plastics can enter human tissue from our air, meals, and drink.

So sure, one thing should be accomplished urgently–however the effectiveness of the treaty will tremendously rely upon how enterprise now strikes.

Predictably, some corporations are lobbying onerous to undermine the talks, led by petrochemicals and fossil fuels. It’s no secret that, as our societies embrace renewable power extra wholeheartedly, many in fossil fuels see the fast-growing plastics sector as a lifeboat. 

Extra encouraging, nevertheless, is the rising coalition of corporations calling for a harder set of legally binding rules–world guidelines to cut back plastic use, finish plastic air pollution, and allow a round financial system for the plastic we nonetheless want. 

The Enterprise Coalition for a World Plastics Treaty consists of retail giants akin to Unilever, Pepsico, Walmart, and others, in addition to dozens of plastic producers, buyers, and NGOs. These companies see which means the regulatory winds are blowing. Many already must adjust to an EU-wide ban on widespread single-use plastics, akin to cutlery and straws. Now Brussels needs to go additional, lowering complete packaging waste throughout its 27 members, partly as a result of the bloc has fewer locations to ship its garbage as extra international locations prohibit waste imports.

For the plastic we proceed to make use of–which can proceed to have an vital place in our properties and economies, simply not in our streets, seas, environment, or our bodies–the businesses need governments to strengthen so-called “Prolonged Producer Duty.” It could require companies to fund the gathering and protected therapy of their packaging and different short-lived merchandise. In return, states have to put the mandatory infrastructure in place.

It’s a refreshing break from the short-sighted company lobbying we regularly see in opposition to environmental regulation. The clear name to cut back complete new plastic manufacturing is novel–and very important. It comes after latest years taught us two priceless classes: We can’t recycle our means out of this drawback–and we can’t proceed to ask shoppers to repair it for us. 

In my 10 years working Unilever, we have been one of many first multinationals to maneuver on plastics. Early on, we eradicated all dangerous PVC in addition to plastic scrub beads. We set aggressive targets, together with to make all of our plastic packaging recyclable, reusable, or compostable, regardless that many mentioned it’s inconceivable. Throughout my tenure, we managed to cut back packaging waste per client by a 3rd. 

We additionally made errors. We underestimated the problem of shifting our clients to utilizing refills for merchandise akin to detergent and shampoo, which in lots of circumstances proved tough to promote and more durable to recycle. We overestimated the pace and success with which recycling methods could be put in place. We offered merchandise in sachets as a result of they’re extra inexpensive for folks on decrease incomes, and we believed they might be rigorously handled afterward. However regardless of our greatest efforts, and lord is aware of we tried, packaging this small and with such little worth has proved inconceivable to gather at scale, not to mention recycle. We have to eliminate dangerous sachets for good.

The treaty is a uncommon likelihood to begin getting on prime of the plastics disaster earlier than it overwhelms us. If extra CEOs be a part of the push, it can give governments confidence that, in the event that they present ambition and might collaborate on scaling up the most effective options, many in business stand with them. 

And if the environmental and moral incentives weren’t sufficient, the enterprise case ought to be. The worldwide panorama for plastics regulation is a large number. Totally different international locations are doing wildly various things. Some are implementing bans, whereas others are levying taxes. We see totally different approaches to assortment, sorting, and disposal. And a few international locations are doing nothing in any respect. This fragmentation heaps complexity and expense onto corporations, and in the end shoppers.

You possibly can’t repair a plastics disaster with a regulatory mess. Nor can we construct sustainable development on the “take, make, waste” mannequin of consumption that we’ve got normalized in recent times. An efficient and enforceable set of worldwide guidelines and tasks might be vastly higher for everybody. Immediately enterprise leaders have the chance to form these very guidelines. If we miss it, our plastics issues will get even worse, governments might be scrambling for an answer, and enterprise probably gained’t get the possibility to form it.

Paul Polman is a enterprise chief and campaigner, and the creator of Internet Optimistic: how brave corporations thrive by giving greater than they take.

The opinions expressed in Fortune.com commentary items are solely the views of their authors and don’t essentially mirror the opinions and beliefs of Fortune.

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